MedTech | Who We Serve

Helping MedTech Companies and Distributors Drive Success

MedTech executives, strategists, and decision-makers turn to us for cutting-edge market intelligence to drive competitive advantage. By streamlining workflows and reducing costs through automation, Curvo enables companies to accelerate innovation and drive smarter business decisions.

Our solutions help optimize pricing strategies to maximize value and market access while leveraging digital transformation to enhance operational efficiency. With enriched data and deeper insights, MedTech leaders can refine forecasting, improve market positioning, and confidently navigate an evolving industry with precision and agility.

Cross-Referencing & Data Fragmentation

Labor Constraints

Requests are complex, time-consuming, and resource-intensive. The process remains manual, lacks automation, and is spread across multiple business units.

No Single Source of Truth

Competitive SKUs continuously evolve, new product innovations emerge internally and externally, and data and product knowledge remain fragmented across the organization.

High Expectations

Request volumes are rising while timelines shrink, yet speed and accuracy are demanded by all.

Inefficient RFx Processes

Repetitive, Tedious Work

Navigating RFPs, RFIs, and RFQs can feel like reinventing the wheel each time.

Disjointed Information

Disconnected and incomplete market data creates delays and uncertainty, while the need to validate assumptions adds complexity.

Product Education & Categorization

Buyers often need more context and data to fully understand pricing proposals, making the negotiation process challenging.

Digital Transformation Roadblocks

Disconnected Systems

Data lives in silos, making it difficult to integrate market intelligence and streamline operations. Manual workarounds create inefficiencies and limit real-time insights.

Limited Workflow Automation

Despite the push for modernization, many MedTech teams still rely on repetitive, manual tasks that slow down response times and reduce agility in a competitive market.

Lack of Standardized Data

Inconsistent product classifications and incomplete data sets hinder forecasting, pricing analysis, and go-to-market planning—making it difficult to scale strategic initiatives.

Drive Digital Transformation in MedTech

Our solutions help MedTech organizations overcome these challenges by automating data processes, enriching product information, and delivering actionable insights for strategic decision-making.

Curvo Connect Platform

Access our automated, cloud-based central source of truth for cross-referencing, with integrated market intelligence and report visualization.

Data-as-a-Service

Tap into rich, normalized product data with benchmarks and insights, proprietary and public classifications, and seamless ERP integration for automated data management.

Curvo Lookup & ItemAnalyzer

Leverage self-serve tools that instantly analyze product data, compare competitor ASPs, and deliver validated insights to optimize pricing strategies and go-to-market plans.