Curvo’s Next Chapter Begins April 20

Having done extensive market research that revealed Curvo is seen as the more tech-forward brand, we are working to fully integrate BroadJump into the Curvo family of solutions as a product brand. 

The BroadJump platform and tools will continue operating as usual. As part of the rebrand, the BroadJump logo within the platform will be replaced with the Curvo logo, and the new Curvo color palette will be applied across the interface.

Externally, the BroadJump website will be sunset and redirected to the Curvo website. The Curvo website will also be updated with new branding and messaging that reflects the combined value of Curvo and BroadJump.

For customers, this change primarily affects branding—while the platform, capabilities, and support they rely on remain the same.

Customer-facing teams will receive a slide to share in meetings explaining the brand update. Customers will also receive email communications ahead of launch and on launch day announcing the change. These messages will reinforce that the platform and capabilities remain the same under the Curvo brand.

Not at this time. As we continue to work through integrating technology systems, the products and platforms will remain the same functionally. However, the look and feel will be updated to reflect the evolved Curvo brand. We are also shifting our product packaging strategy which will create new product nomenclature.