What's Changing on Launch Day
Messaging
A refreshed messaging framework that includes our new tagline, elevator pitch, product packages, and updated mission, vision, and values
Visual Identity
Our refreshed logo and color palette will be rolled out across the Curvo website and all digital platforms
Templates & Tools
Updated email signature, slide deck template, letterhead, LinkedIn header, and Teams background image will be available for download in a new brand toolkit
New Vision, Mission & Values
Our Vision is where we're going. Our Mission is how we'll get there. Our Values are our behavioral compass.
Vision
To be a trusted source of truth for healthcare’s purchasing ecosystem — transforming the supply chain into common ground to deliver uncommon value for all.
Mission
To combine unbiased, transparent data, flexible technology and expert services into one platform that enables healthcare to realize fully integrated clinical supply chains that drive better care for lower costs.
Values
Be curious.
Own the outcome.
Prioritize people.
Frequently Asked Questions
-
Having done extensive market research that revealed Curvo is seen as the more tech-forward brand, we are working to fully integrate BroadJump into the Curvo family of solutions as a product brand.
-
The BroadJump platform and tools will continue operating as usual. As part of the rebrand, the BroadJump logo within the platform will be replaced with the Curvo logo, and the new Curvo color palette will be applied across the interface.
Externally, the BroadJump website will be sunset and redirected to the Curvo website. The Curvo website will also be updated with new branding and messaging that reflects the combined value of Curvo and BroadJump.
For customers, this change primarily affects branding—while the platform, capabilities, and support they rely on remain the same.
-
Customer-facing teams will receive a slide to share in meetings explaining the brand update. Customers will also receive email communications ahead of launch and on launch day announcing the change. These messages will reinforce that the platform and capabilities remain the same under the Curvo brand.
-
Not at this time. As we continue to work through integrating technology systems, the products and platforms will remain the same functionally. However, the look and feel will be updated to reflect the evolved Curvo brand. We are also shifting our product packaging strategy which will create new product nomenclature.
What Our Team is Excited About
“We have a unique opportunity to truly influence the value of healthcare through the work we do. That’s what gets me up in the morning—the fact that together, we can actually make healthcare better.”
"Bringing our teams together under a single Curvo brand is a meaningful step in aligning around a shared vision to better serve our customers. It reinforces our one-team approach and strengthens our ability to deliver greater, more consistent value."
"Blending Curvo and BroadJump into a single healthcare analytics company elevates our clients' visibility into and control over their entire non-labor spend. The most exciting element of this endeavor is the enhanced value we bring to our clients and I am confident that this value will only continue to improve."
"Merging Broadjump and Curvo under one brand is more than just a name change; it’s the alignment of our collective intelligence. I’m most excited about building a single, cohesive product catalog that eliminates silos and gives our customers a clearer, faster path to actionable insights."
"What excited me the most about unifying our teams under one brand is matching our identity to our collective potential."
"What excites me most about unifying under the Curvo brand is the clarity it creates - internally and externally. We’re no longer telling fragmented stories; we’re building a single, powerful narrative around what we do best: turning complex healthcare data into actionable intelligence at scale."